A great logo is often basic, composed only of essential parts, but simple is not always easy. A logo is like a person’s face. It’s instantly recognizable. It doesn’t matter what your language is, where you are from or what you do, you recognize that face as being unique.
Trainer Santosh Nandakumar discusses the principles and techniques of what makes a logo work, and explains type-only designs, type treatments, and logo symbols in depth. He also explores how to prepare the logo for print and web publication.
You’ll create a series of logos designed to both stretch your creativity and sharpen your skills in Adobe Illustrator or Ink scape. Likewise, it doesn’t matter if you’ve never created a logo before or if you’ve created dozens.